Research

Adherence

Targeting well-connected individuals (highly connected nodes in social networks) who are at the edge of a BMI cluster for weight management interventions is significantly more effective at halting the spread of obesity than targeting obese individuals in the center of clusters.

If you are trying to lose weight or help others do so, focus on people who have many social connections and are on the 'edge' of a group (connected to both healthy and overweight people). Encouraging these 'influencers' to maintain a healthy weight can stabilize their social circle's weight distribution more effectively than trying to convince everyone in a group of overweight friends to change at once.

LimitedSupportsMEDIUM confidence
Fortunately, our simulations also show that interventions targeting well-connected and/or normal weight individuals at the edges of a cluster may quickly halt the spread of obesity.
David B. Bahr et al. · Obesity · 2009

Why this rating

Evidence is derived from computational simulations and network models, not randomized controlled trials.

Source

Exploiting Social Networks to Mitigate the Obesity Epidemic

David B. Bahr et al. · Obesity · 2009

DOI 10.1038/oby.2008.615

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DOI resolved against Crossref · corpus check 2026-06-10

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