Adherence
Actively considering health outcomes during food choice leads to longer decision times, increased use of nutrition information, and consideration of healthier product sets, distinguishing it from habitual decision-making.
Healthy choices often require more time and effort than habitual ones. If you find yourself spending more time looking at labels and considering health impacts, this is a sign of active, model-based decision-making that leads to better outcomes. You can facilitate this by using simple visual cues that make health information easy to process, reducing the cognitive load.
Further, we find that participants who actively considered health during the choice process spent significantly more time making choices, while discount rates did not predict differences in decision times, suggesting a role for habitual vs. model-based decisions.
Why this rating
Robust experimental design with multiple process variables.
Source
The relationship of active consideration of health outcomes and intertemporal preferences to choice process variables and nutrition: evidence from an experiment on food choice
Olivier Tuyizere et al. · Frontiers in Behavioral Economics · 2023
This is one finding among thousands. Every one is graded and traced to its source, so you can see what the evidence actually supports. Browse the research →