Adherence
Primary care provider (PCP) referrals significantly increase the likelihood of men proceeding to screening and enrollment in behavioral weight loss trials compared to direct mailings, and PCP involvement is a critical lever for overcoming low male recruitment rates.
If you are a man interested in weight loss, do not rely on unsolicited mailings or ads. The most effective way to join a program is to ask your primary care doctor for a referral. Doctors have the authority to bypass your hesitation and directly connect you to evidence-based support, which significantly increases your chances of actually starting the program.
Men and women were more likely to proceed to screening when referred by PCPs (93.3% vs. 95.4%) compared to direct mailings (74.2% vs. 73.9%).
Why this rating
Large sample size (n=2413 contacts) and rigorous statistical comparison (p<.001) within a pragmatic cluster randomized trial framework.
Source
Recruitment of Men Into a Pragmatic Rural Primary Care Weight Loss Trial
Stephanie Punt et al. · American Journal of Men s Health · 2020
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