Research

Macro partitioning

Meat consumption, particularly poultry, has increased dramatically in developing countries (e.g., China, Brazil), while red meat consumption has stagnated or declined in industrial nations.

In developing economies, meat consumption is rising fast, especially poultry. In industrial nations, red meat intake is falling, possibly due to health scares and changing preferences. Prioritize poultry if increasing animal protein intake.

GoodSupportsHIGH confidence
There has been a considerable increase (62%) in the available food consumption of meat worldwide, with the biggest increases in the developing countries... China a dramatic ninefold increase in total meat consumption... Globally, however, a considerable amount of the increase in meat consumption may be attributed to the increase in poultry consumption worldwide. Beef is the one meat group that on a worldwide level showed no increase in consumption levels during this time.
John Kearney · Philosophical Transactions of the Royal Society B Biological Sciences · 2010

Why this rating

Supported by FAO data and specific country case studies.

Source

Food consumption trends and drivers

John Kearney · Philosophical Transactions of the Royal Society B Biological Sciences · 2010

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