Research
Adherence
Marketing communications, including advertising, branding, and health claims, influence food intake by altering expectations of taste and health, often leading to overconsumption due to 'health halos' and 'negative calorie' illusions.
Do not trust 'health halos' created by marketing. A 'low fat' or 'organic' label does not mean the food is low-calorie. Often, these labels lead you to underestimate the calories and eat more. Always check the actual calorie count on the nutrition facts panel, regardless of the front-of-package claims.
GoodSupportsHIGH confidence
Overall, the finding that people expect that they can eat more, and do, when marketing actions lead the food to be categorized as healthy is robust and is replicated independently of people’s BMI, gender, or restrained eating.
Why this rating
Supported by multiple experimental studies and field experiments.
Source
Does food marketing need to make us fat? A review and solutions
Pierre Chandon et al. · Nutrition Reviews · 2012
narrative_reviewCited 449×
Read the paper This is one finding among thousands. Every one is graded and traced to its source, so you can see what the evidence actually supports. Browse the research →