Adherence

Consumers generally prefer short, succinct health claims over long, complex, or scientifically worded ones, and they often do not distinguish between nutrient content, structure-function, and disease risk claims.

When shopping, look for short, clear health claims on the front of the package. These are more likely to be understood and trusted. However, be aware that you might be conflating a simple nutrient claim (like 'high fiber') with a major health benefit. To get the full picture, read the nutrition facts panel on the back, even if the front claim is short and appealing.