Adherence

Social Norms Approach (SNA) interventions that correct normative misperceptions about peer behaviors (descriptive or injunctive norms) can reduce negative health behaviors (e.g., alcohol, cannabis use) and promote positive ones (e.g., sun protection, condom use).

To encourage healthier behaviors in a group (like students or employees), use data to show what most people in that group actually do, rather than scaring them with risks. If people think everyone is drinking heavily, correct that by showing the majority drink moderately or not at all. This leverages social conformity to promote positive change.