Adherence

Thought suppression and cognitive load increase the accessibility and salience of forbidden foods, leading to ironic rebound effects on craving and consumption.

Do not rely on thought suppression to manage cravings. Trying to force yourself not to think about a forbidden food often makes it more salient. Instead, use techniques that interfere with the vividness of food imagery, such as staring at dynamic visual noise, to reduce the intensity of the craving.