Research
Adherence
The effectiveness of taste-focused labeling is moderated by the average tastiness of the vegetable recipes served in a specific dining hall; labeling is less effective or ineffective in settings where vegetables are perceived as less tasty.
Taste-focused labeling is most effective when the underlying food is actually good. If vegetables are poorly prepared, taste-focused labels may fail to increase consumption. Ensure the base recipe is palatable before relying on labeling strategies.
GoodQualifiesHIGH confidence
Moderation tests revealed greater effects in settings that served tastier vegetable recipes. School E’s vegetable recipes were rated as least tasty among the five schools... there was a greater increase in vegetable selection in response to taste-focused labeling in schools that served tastier vegetable recipes on average... than in schools that, on average, served less tasty vegetable recipes.
Why this rating
Supported by significant interaction term in the multi-site RCT.
Source
Increasing Vegetable Intake by Emphasizing Tasty and Enjoyable Attributes: A Randomized Controlled Multisite Intervention for Taste-Focused Labeling
Bradley P. Turnwald et al. · Psychological Science · 2019
rct · n=137842Cited 148×
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