Research
Adherence
The effectiveness of taste-focused labeling is moderated by the average tastiness of the vegetable recipes served in a specific dining hall; labeling is less effective or ineffective in settings where vegetables are perceived as less tasty.
Taste-focused labeling is most effective when the underlying food is actually good. If vegetables are poorly prepared, taste-focused labels may fail to increase consumption. Ensure the base recipe is palatable before relying on labeling strategies.
GoodQualifiesHIGH confidence
Moderation tests revealed greater effects in settings that served tastier vegetable recipes. School E’s vegetable recipes were rated as least tasty among the five schools... there was a greater increase in vegetable selection in response to taste-focused labeling in schools that served tastier vegetable recipes on average... than in schools that, on average, served less tasty vegetable recipes.
Why this rating
Supported by significant interaction term in the multi-site RCT.
Source
Increasing Vegetable Intake by Emphasizing Tasty and Enjoyable Attributes: A Randomized Controlled Multisite Intervention for Taste-Focused Labeling
Bradley P. Turnwald et al. · Psychological Science · 2019
DOI 10.1177/0956797619872191
rct · n=137842Cited 148×
Read the paper DOI resolved against Crossref · corpus check 2026-06-10
Related findings · Adherence
- Regular physical activity (at least 150 minutes/week of moderate-intensity) reduces all-cause and cardiovascular mortality by 20-30% and lowers the risk of type 2 diabetes by 25-35%.Strong
- Increasing physical activity from a sedentary lifestyle to an active one in middle adulthood significantly reduces the risk of coronary events compared to remaining sedentary.Strong
- Resistance exercise is the only intervention capable of consistently restoring muscle function and strength in sarcopenia, partially overcoming age-related anabolic resistance.Strong
This is one finding among thousands. Every one is graded and traced to its source, so you can see what the evidence actually supports. Browse the research →