Adherence

Decreasing the tax rate on low-sugar or artificially sweetened beverages (L-SSBs) leads to a significant increase in their purchase volume, potentially offsetting the health benefits of reduced high-sugar beverage consumption.

When designing tax policies, lowering taxes on diet drinks can lead to a surge in their consumption. Policymakers must consider if this substitution aligns with broader health goals, as artificial sweeteners may have their own health implications.