Adherence
A sustained, multi-strategy social marketing campaign targeting awareness and behavioral intent significantly increases population-level fruit and vegetable consumption, with a statistically significant effect on vegetable intake.
To increase vegetable intake, implement a sustained, multi-channel public health campaign focusing on clear, simple messaging (e.g., '2 fruit, 5 veg') and addressing practical barriers like preparation time. The Western Australian 'Go for 2&5' campaign successfully increased vegetable consumption by 0.6 servings per day over three years through mass media, point-of-sale promotions, and community engagement.
The Go for 2&5® campaign provides guidance to future nutrition promotion through social marketing... Sustained, well-executed social marketing is effective in improving nutrition knowledge, attitudes and consumption behaviour.
Why this rating
Observational pre-post design with time-series analysis; lacks a randomized control group but uses large population samples and controls for secular trends.
Source
Increasing fruit and vegetable consumption: success of the Western Australian Go for 2&5<sup>®</sup>campaign
Christina Pollard et al. · Public Health Nutrition · 2007
DOI 10.1017/s1368980007000523
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