Research

Hormonal

Obesity is associated with a shift in the hedonic set point where metabolic satiety signals (leptin, insulin) fail to suppress the brain's reward circuits, leading to increased incentive motivation ('wanting') for food.

In obesity, the brain's reward system becomes less responsive to 'stop' signals from hormones like leptin and insulin. This means food cues trigger a strong drive to eat ('wanting') even when you are full. Understanding this biological shift can help reduce self-blame and focus on strategies that manage environmental food cues.

GoodSupportsHIGH confidence
Certainly, for obesity to prevail, metabolic satiety signals such as leptin and insulin fail to regain control of appetitive brain networks, including those involved in food reward.
Emil Egecioglu et al. · Reviews in Endocrine and Metabolic Disorders · 2011

Why this rating

Supported by multiple references to human fMRI studies and rodent models showing leptin/insulin resistance in reward circuits.

Source

Hedonic and incentive signals for body weight control

Emil Egecioglu et al. · Reviews in Endocrine and Metabolic Disorders · 2011

DOI 10.1007/s11154-011-9166-4

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DOI resolved against Crossref · corpus check 2026-06-10

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