Research
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Mass media + total subsidy group had significantly greater calls and weight loss at 12 months compared to mixed campaign + total subsidy (-2.6% vs -1.8%, P = 0.04).
Using mass media campaigns alongside total subsidies may improve participation and weight loss outcomes.
StrongSupportsmedium confidence
Mass media + total subsidy group had significantly greater calls and weight loss at 12 months compared to mixed campaign + total subsidy (-2.6% vs -1.8%, P = 0.04).
Why this rating
Based on the retrospective analysis of a large dataset.
Source
Influence of subsidies and promotional strategies on outcomes in a beneficiary‐based commercial weight‐loss programme
Kimberly A. Gudzune et al. · Clinical Obesity · 2019
DOI 10.1111/cob.12307
other · n=26068Cited 2×
Read the paper DOI resolved against Crossref · corpus check 2026-06-10
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