Research
Adherence
Nutritional profile is the most important attribute for purchasing sports nutrition products, followed by taste and accessibility.
When selecting sports nutrition products, prioritize those with a clear and beneficial nutritional profile. Taste and accessibility are also important secondary factors. Ensure the product has scientific proof, as this is highly valued.
ModerateSupportsMEDIUM confidence
When asked to rank the importance of various food product attributes, 'nutritional profile' was ranked as the most important with rating of 3.37 ± 0.7 out of 4 followed by 'taste' and 'accessibility'.
Why this rating
Based on self-reported preference.
Source
Nutritional priorities, practices and preferences of athletes and active individuals in the context of new product development in the sports nutrition sector
Conor C. Carey et al. · Frontiers in Sports and Active Living · 2023
DOI 10.3389/fspor.2023.1088979
cross_sectional · n=405Cited 15×
Read the paper DOI resolved against Crossref · corpus check 2026-06-10
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