Micronutrients & recovery
Athletes and active individuals prioritize 'enhanced muscular recovery' as the primary claim for sports nutrition products, with 25% ranking it first and 73% in their top three priorities.
If you are an athlete looking for sports nutrition products, prioritize those that explicitly support muscle recovery. Look for whole-food-based options rather than just supplements, as this is the most desired feature for this group. Ensure the product has scientific backing, as 87% of users rate scientific proof as important.
When asked to rank their top three most sought-after product claims in sports nutrition, 'enhanced muscular recovery' was the most prioritised receiving 101 first choice preferences (25%) and 295 top 3 preferences.
Why this rating
Based on a cross-sectional survey of 405 participants; reflects self-reported preference, not clinical efficacy.
Source
Nutritional priorities, practices and preferences of athletes and active individuals in the context of new product development in the sports nutrition sector
Conor C. Carey et al. · Frontiers in Sports and Active Living · 2023
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