Mixed
Emerging adults are heavily targeted by food and beverage marketing, which contributes to increased consumption of fast food and soft drinks, thereby driving weight gain.
Recognize that fast food and soda companies spend billions targeting your age group. Be skeptical of 'value' deals and late-night marketing. Opt for healthier alternatives when possible, as these products are engineered to be highly appealing and accessible.
Young adults aged 18–24 years are a highly desirable market, particularly among fast food and soft drink companies. Marketing campaigns geared toward young adults, particularly males, have brought increased sales to fast food restaurant chains in the past decade
Why this rating
Supported by industry data and case studies, but the paper notes 'little in the way of public health initiatives' and 'little research' to confirm these trends scientifically.
Source
Emerging Adulthood and College‐aged Youth: An Overlooked Age for Weight‐related Behavior Change
Melissa C. Nelson et al. · Obesity · 2008
DOI 10.1038/oby.2008.365
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