Research
Adherence
Packaging size, design, and convenience directly influence consumption volume, with larger packages and convenient access leading to increased intake, particularly for overweight consumers.
Be aware that larger packages lead to eating more, even if you are not hungry. Divide large packages into individual servings immediately after purchase and store the rest out of sight. Do not eat directly from the package.
GoodSupportsHIGH confidence
One study found that during weeks in which multi-unit packages were purchased, consumption of orange juice increased by 100% and cookies by 92%, but there was no change in consumption of non-edible products.
Why this rating
Supported by field experiments and randomized controlled trials.
Source
Does food marketing need to make us fat? A review and solutions
Pierre Chandon et al. · Nutrition Reviews · 2012
DOI 10.1111/j.1753-4887.2012.00518.x
narrative_reviewCited 449×
Read the paper DOI resolved against Crossref · corpus check 2026-06-10
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