Adherence
Marketing and promotional strategies in food environments disproportionately target children with unhealthy products, with 97% of products featuring child-directed marketing falling outside healthy dietary guidelines.
Be aware that products marketed to children are overwhelmingly unhealthy. If you are a parent, expect that marketing will drive your child's requests towards these products. Limiting exposure to such marketing and choosing products without child-directed branding can help reduce the influence of these unhealthy options.
Van producten uit negen productgroepen met daarop kindermarketing (bv. een cartoon op de verpakking) valt 3% van de producten binnen de Schijf van Vijf en 97% daarbuiten.
Why this rating
Based on cross-sectional observational data from pilot studies.
Source
Monitoring van de mate van gezondheid van het aanbod en de promoties van supermarkten en out-of-home-ketens : Inzicht in de huidige stand van zaken en aanbevelingen voor het opzetten van een landelijke monitor
M. Poelman et al. · 2021
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