Adherence
Marketing and promotional strategies in food environments disproportionately target children with unhealthy products, with 97% of products featuring child-directed marketing falling outside healthy dietary guidelines.
Be aware that products marketed to children are overwhelmingly unhealthy. If you are a parent, expect that marketing will drive your child's requests towards these products. Limiting exposure to such marketing and choosing products without child-directed branding can help reduce the influence of these unhealthy options.
Van producten uit negen productgroepen met daarop kindermarketing (bv. een cartoon op de verpakking) valt 3% van de producten binnen de Schijf van Vijf en 97% daarbuiten.
Why this rating
Based on cross-sectional observational data from pilot studies.
Source
Monitoring van de mate van gezondheid van het aanbod en de promoties van supermarkten en out-of-home-ketens : Inzicht in de huidige stand van zaken en aanbevelingen voor het opzetten van een landelijke monitor
M. Poelman et al. · 2021
DOI 10.18174/555613
More from this paper
- The current food environment in Dutch supermarkets and out-of-home chains predominantly promotes energy-dense, nutrient-poor products, with 79% of supermarket assortment and 90% of out-of-home assortment falling outside healthy dietary guidelines (Schijf van Vijf).Good
- Promotional strategies in supermarkets, including folder offers and in-store placements (end-caps, impulse displays), heavily favor unhealthy products, with 81% of promoted items falling outside healthy dietary guidelines.Good
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- Increasing physical activity from a sedentary lifestyle to an active one in middle adulthood significantly reduces the risk of coronary events compared to remaining sedentary.Strong
- Resistance exercise is the only intervention capable of consistently restoring muscle function and strength in sarcopenia, partially overcoming age-related anabolic resistance.Strong
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