Research
Adherence
Promotional strategies in supermarkets, including folder offers and in-store placements (end-caps, impulse displays), heavily favor unhealthy products, with 81% of promoted items falling outside healthy dietary guidelines.
Be cautious of promotions and in-store placements, as they are designed to sell unhealthy products. 81% of promoted items do not meet healthy dietary guidelines. To eat healthily, avoid impulse buys and promotions, and stick to a shopping list of healthy items.
GoodSupportsHIGH confidence
Van de wekelijkse supermarktaanbiedingen en producten die in de winkels gepromoot worden door plaatsing in kopschappen en impulsmeubels valt 19% in de Schijf van Vijf en 81% buiten de Schijf van Vijf.
Why this rating
Based on cross-sectional observational data from pilot studies.
Source
Monitoring van de mate van gezondheid van het aanbod en de promoties van supermarkten en out-of-home-ketens : Inzicht in de huidige stand van zaken en aanbevelingen voor het opzetten van een landelijke monitor
M. Poelman et al. · 2021
DOI 10.18174/555613
cross_sectionalCited 14×
Read the paper DOI resolved against Crossref · corpus check 2026-06-10
More from this paper
- The current food environment in Dutch supermarkets and out-of-home chains predominantly promotes energy-dense, nutrient-poor products, with 79% of supermarket assortment and 90% of out-of-home assortment falling outside healthy dietary guidelines (Schijf van Vijf).Good
- Marketing and promotional strategies in food environments disproportionately target children with unhealthy products, with 97% of products featuring child-directed marketing falling outside healthy dietary guidelines.Good
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