Research

Adherence

Promotional strategies in supermarkets, including folder offers and in-store placements (end-caps, impulse displays), heavily favor unhealthy products, with 81% of promoted items falling outside healthy dietary guidelines.

Be cautious of promotions and in-store placements, as they are designed to sell unhealthy products. 81% of promoted items do not meet healthy dietary guidelines. To eat healthily, avoid impulse buys and promotions, and stick to a shopping list of healthy items.

GoodSupportsHIGH confidence
Van de wekelijkse supermarktaanbiedingen en producten die in de winkels gepromoot worden door plaatsing in kopschappen en impulsmeubels valt 19% in de Schijf van Vijf en 81% buiten de Schijf van Vijf.
M. Poelman et al. · 2021

Why this rating

Based on cross-sectional observational data from pilot studies.

Source

Monitoring van de mate van gezondheid van het aanbod en de promoties van supermarkten en out-of-home-ketens : Inzicht in de huidige stand van zaken en aanbevelingen voor het opzetten van een landelijke monitor

M. Poelman et al. · 2021

cross_sectionalCited 14×
Read the paper

This is one finding among thousands. Every one is graded and traced to its source, so you can see what the evidence actually supports. Browse the research →