Adherence

Nudging interventions that alter the physical placement of fruit and vegetables (e.g., proximity, availability) significantly increase the likelihood of consumers selecting them, demonstrating a medium effect size.

To increase fruit and vegetable consumption, place these items in the most accessible, visible, and convenient locations within a food environment (e.g., at eye level in fridges, at the entrance of cafeterias, or on the main counter). This environmental change leverages automatic decision-making to significantly boost selection rates without restricting other options.