Research

Adherence

Nutritional labeling and information can significantly alter the perceived sensory quality and acceptance of foods by setting expectations that consumers try to fulfill.

Be aware that labels like 'low fat' or 'healthy' can change how you perceive the taste of food. This can help or hinder your choices depending on your expectations.

GoodSupportsHIGH confidence
This situation has largely come about through the recognition that nutritionally relevant labelling (e.g. 'low fat') sets up negative or positive expectations (depending on the consumers' attitudes to reduced-fat foods or 'healthy' eating in general) and thus affects the perception of hedonic and sensory quality
David J. Mela · Proceedings of The Nutrition Society · 1999

Why this rating

Based on review of experimental studies.

Source

Food choice and intake: the human factor

David J. Mela · Proceedings of The Nutrition Society · 1999

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