Research

Adherence

Implementing a 30% financial incentive for fruits and vegetables (F&V) within the US Supplemental Nutrition Assistance Program (SNAP) increases F&V intake and prevents cardiovascular disease events, resulting in net healthcare cost savings over a lifetime.

If you are a policy maker or advocate, push for a 30% discount on fruits and vegetables for SNAP recipients. This specific financial incentive has been modeled to significantly reduce heart disease and save money on healthcare costs over the long term.

ModerateSupportsMEDIUM confidence
Over a lifetime, the F&V incentive would prevent approximately 303,900 CVD events, gain 649,000 QALYs, and save $6.77 billion in healthcare costs.
Dariush Mozaffarian et al. · PLoS Medicine · 2018

Why this rating

The evidence is based on a microsimulation model using national data and meta-analyses, not a direct randomized controlled trial of the specific policy at scale.

Source

Cost-effectiveness of financial incentives and disincentives for improving food purchases and health through the US Supplemental Nutrition Assistance Program (SNAP): A microsimulation study

Dariush Mozaffarian et al. · PLoS Medicine · 2018

DOI 10.1371/journal.pmed.1002661

unknown · n=14500000Cited 142×
Read the paper
DOI resolved against Crossref · corpus check 2026-06-10

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