Research
Energy balance
Gender, household size, and education were associated with GLP-1 use and interest.
Marketers should consider demographic factors when targeting potential GLP-1 consumers.
StrongSupportsmedium confidence
Gender, household size, and education were associated with GLP-1 use and interest.
Why this rating
The study's survey design allows for analysis of demographic associations with GLP-1 use.
Source
Characteristics and food consumption for current, previous, and potential consumers of GLP-1 s
Andrew Dilley et al. · Food Quality and Preference · 2025
DOI 10.1016/j.foodqual.2025.105507
cross-sectionalCited 11×
Read the paper DOI resolved against Crossref · corpus check 2026-06-10
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- Consumers currently taking a GLP-1 consume significantly fewer calories than the other groups surveyed, with calorie reduction while taking a GLP-1 for weight loss estimated to be around 720 to 990 calories.Strong
- GLP-1 users most likely reduce consumption of processed foods, sugar-sweetened beverages, refined grains, and beef.Strong
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