Research
Energy balance
DTC genetic tests are marketed with faux scientific authority, potentially confusing consumers.
Practitioners should help consumers navigate the complexities of DTC genetic test marketing.
StrongSupportsmedium confidence
They market faux scientific authority, engendering confusion and the potential for harm.
Why this rating
The claim is based on the authors' assessment of marketing practices.
Source
Direct to Consumer Fitness DNA Testing
Emily Spencer et al. · Clinical Chemistry · 2018
DOI 10.1373/clinchem.2018.287326
reviewCited 11×
Read the paper DOI resolved against Crossref · corpus check 2026-06-10
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