Research
Energy balance
Procter & Gamble spent an estimated $500 million over 30 years to bring olestra to market.
Understanding the financial commitment can inform discussions on corporate influence in food marketing.
StrongSupportsmedium confidence
The Procter & Gamble Company spent 30 years and an estimated $500 million to bring its non-digestible fat substitute, olestra, to market.
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The claim is based on a factual statement in the abstract.
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